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| Author |
Message |
Rita
medicine forum Guru Wannabe
Joined: 06 Jun 2005
Posts: 180
|
 Posted: Fri Jun 24, 2005 5:08 pm Post subject:
New "Double" Statin Drug
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Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong. |
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William Wagner
medicine forum Guru
Joined: 29 Apr 2005
Posts: 809
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| Posted: Fri Jun 24, 2005 5:22 pm Post subject:
Re: New "Double" Statin Drug
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In article <h5mob1tglq086ci33vuur4rv111oig0403@4ax.com>,
Rita <nitany_98@yahoo.com> wrote:
| Quote: | Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
|
Me Too.
Along with Alcohol. Another drug.
Bill
--
Garden Shade Zone 5 in a Japanese Jungle manner.
FAIR USE NOTICE: This may contain copyrighted ((C) ) material the use of
which has not always been specifically authorized by the copyright
owner. Such material is made available for educational purposes, to
advance understanding of human rights, democracy, scientific, moral,
ethical, and social justice issues, etc. It is believed that this
constitutes a 'fair use' of any such copyrighted material as provided
for in Title 17 U.S.C. section 107 of the US Copyright Law. This
material is distributed without profit. |
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listener
medicine forum Guru
Joined: 05 May 2005
Posts: 617
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| Posted: Fri Jun 24, 2005 6:33 pm Post subject:
Re: New "Double" Statin Drug
|
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|
Rita <nitany_98@yahoo.com> wrote in news:h5mob1tglq086ci33vuur4rv111oig0403
@4ax.com:
| Quote: | Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
|
Vytorin (Zocor+Zetia) debuted last summer.
Don't let yourself get too irritated - it's not good for your blood
pressure.....!
L. |
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Robert
medicine forum Guru
Joined: 28 Apr 2005
Posts: 1700
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| Posted: Fri Jun 24, 2005 6:45 pm Post subject:
Re: New "Double" Statin Drug
|
|
|
"Rita" <nitany_98@yahoo.com> wrote in message
news:h5mob1tglq086ci33vuur4rv111oig0403@4ax.com...
| Quote: | Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
|
I seriously doubt that people are running to their doctor for any statins.
Most people really don't care about their cholesterol as much as doctors do.
People in general are resistant to taking a daily medication with side
effects and that goes for blood pressure and anything else.
The ones that usually run to their doctor are the ones already taking a
medicine and they hate it. They feel it stinks and maybe the newer one is
better. |
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listener
medicine forum Guru
Joined: 05 May 2005
Posts: 617
|
| Posted: Fri Jun 24, 2005 7:15 pm Post subject:
Re: New "Double" Statin Drug
|
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|
"Robert" <Robertitsme@hotmail.com> wrote in
news:0qudnUZDx-u_7CHfRVn-uw@got.net:
| Quote: |
"Rita" <nitany_98@yahoo.com> wrote in message
news:h5mob1tglq086ci33vuur4rv111oig0403@4ax.com...
Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
I seriously doubt that people are running to their doctor for any
statins. Most people really don't care about their cholesterol as much
as doctors do. People in general are resistant to taking a daily
medication with side effects and that goes for blood pressure and
anything else. The ones that usually run to their doctor are the ones
already taking a medicine and they hate it. They feel it stinks and
maybe the newer one is better.
|
Not only that, but it turns out a lot of people forget to take and/or
discontinue altogether (for no particular reason) their meds without
letting their dr. know, including statins.
L. |
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Rita
medicine forum Guru Wannabe
Joined: 06 Jun 2005
Posts: 180
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| Posted: Fri Jun 24, 2005 7:35 pm Post subject:
Re: New "Double" Statin Drug
|
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|
On Fri, 24 Jun 2005 13:45:43 -0700, "Robert" <Robertitsme@hotmail.com>
wrote:
| Quote: |
"Rita" <nitany_98@yahoo.com> wrote in message
news:h5mob1tglq086ci33vuur4rv111oig0403@4ax.com...
Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
I seriously doubt that people are running to their doctor for any statins.
Most people really don't care about their cholesterol as much as doctors do.
People in general are resistant to taking a daily medication with side
effects and that goes for blood pressure and anything else.
The ones that usually run to their doctor are the ones already taking a
medicine and they hate it. They feel it stinks and maybe the newer one is
better.
|
Then the drug companies are wasting their money on the TV ads?
Somehow I doubt that. They are pretty canny in financial matters.
|
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Jason
medicine forum Guru
Joined: 29 Apr 2005
Posts: 1120
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| Posted: Fri Jun 24, 2005 11:57 pm Post subject:
Re: New "Double" Statin Drug
|
|
|
In article <Xns967FAF722AFB6some1outthere@38.144.126.105>, listener
<listener@nospam.net> wrote:
| Quote: | "Robert" <Robertitsme@hotmail.com> wrote in
news:0qudnUZDx-u_7CHfRVn-uw@got.net:
"Rita" <nitany_98@yahoo.com> wrote in message
news:h5mob1tglq086ci33vuur4rv111oig0403@4ax.com...
Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
I seriously doubt that people are running to their doctor for any
statins. Most people really don't care about their cholesterol as much
as doctors do. People in general are resistant to taking a daily
medication with side effects and that goes for blood pressure and
anything else. The ones that usually run to their doctor are the ones
already taking a medicine and they hate it. They feel it stinks and
maybe the newer one is better.
Not only that, but it turns out a lot of people forget to take and/or
discontinue altogether (for no particular reason) their meds without
letting their dr. know, including statins.
L.
|
L.,
Great point. On the back cover of Dr. Cohen's book about statins, it states:
"...Yet, many patients get side effects and a whopping 60 to 70 percent
eventually stop statin treatment."
Jason
--
NEWSGROUP SUBSCRIBERS MOTTO
We respect those subscribers that ask for advice or provide advice.
We do NOT respect the subscribers that enjoy criticizing people. |
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outrider
medicine forum Guru
Joined: 28 Apr 2005
Posts: 1155
|
| Posted: Sat Jun 25, 2005 8:09 am Post subject:
Re: New "Double" Statin Drug
|
|
|
Rita wrote:
| Quote: | On Fri, 24 Jun 2005 13:45:43 -0700, "Robert" <Robertitsme@hotmail.com
wrote:
"Rita" <nitany_98@yahoo.com> wrote in message
news:h5mob1tglq086ci33vuur4rv111oig0403@4ax.com...
Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
I seriously doubt that people are running to their doctor for any statins.
Most people really don't care about their cholesterol as much as doctors do.
People in general are resistant to taking a daily medication with side
effects and that goes for blood pressure and anything else.
The ones that usually run to their doctor are the ones already taking a
medicine and they hate it. They feel it stinks and maybe the newer one is
better.
Then the drug companies are wasting their money on the TV ads?
Somehow I doubt that. They are pretty canny in financial matters.
|
Rita
I don't suppose any of the following information was included in the
advertisement for VYTORIN...
~~~~~~~~~~~~~~Zee
Warning from Health Canada on Zetia (aka Ezetrol, Ezetimibe) which is
one of the two drugs that make up VYTORIN. The other drug in VYTORIN is
SIMVASTATIN.
http://www.hc-sc.gc.ca/hpfb-dgpsa/tpd-dpt/ezetrol_hpc_e.html
February 1, 2005
Subject:
Association of Ezetrol® (ezetimibe) with myalgia, rhabdomyolysis,
hepatitis, pancreatitis, and thrombocytopenia
Dear Health Care Professional,
Merck Frosst/Schering Pharmaceuticals, following discussions with
Health Canada, would like to inform you of new safety data for
Ezetrol® (ezetimibe), used alone or in combination with a statin.
Ezetimibe is a cholesterol absorption inhibitor that is classified as a
systemic drug, because of the enterohepatic recirculation of one of its
metabolites1.
The Product Monograph for Ezetrol® (ezetimibe) has been updated to
include information from international post-marketing reports of rare,
and in some cases serious, adverse events. The Patient Information
section is being updated to inform patients of the signs and symptoms
of hepatic, muscle, and pancreatic adverse events, for which early
consultation with a physician is recommended.
Additional reports of myalgia, many accompanied by elevated creatine
phosphokinase (CK) values, have been reviewed by Health Canada.
The Warnings, Precautions, and Adverse Events sections are being
updated to reflect the occurrence of the following adverse events in
patients taking Ezetrol® (ezetimibe) alone or in combination with a
statin:
* myalgia;
* rhabdomyolysis;
* hepatitis;
* acute pancreatitis;
* thrombocytopenia; and
* suspected interaction between Ezetrol® (ezetimibe) and warfarin
While it is not possible to definitively establish a causal
relationship between these adverse events and the use of Ezetrol®
(ezetimibe), the Product Monograph changes and the following
recommendations are based on the potentially serious nature of these
events.
Adverse muscle events:
Myalgia
Myalgia has been reported in patients treated with Ezetrol®
(ezetimibe).
Importantly, a number of patients treated with Ezetrol® (ezetimibe) in
whom myalgia occurred, had previously experienced myalgia (with or
without elevated CK levels) with statin therapy. Patients with a
history of statin intolerance (myalgia with or without elevated CK
levels) should be closely monitored for adverse muscle events during
treatment with Ezetrol® (ezetimibe).
Rhabdomyolysis
Patients treated with Ezetrol® (ezetimibe), who experience persistent
muscle pain, should be instructed to contact their physicians for
evaluation of the possibility of rhabdomyolysis. In most reported
cases, rhabdomyolysis resolved when the drugs were discontinued.
Adverse hepatic events:
Elevations of liver transaminases and cases of hepatitis have been
reported in patients treated with Ezetrol® (ezetimibe). Liver function
monitoring is recommended when therapy with Ezetrol® (ezetimibe) is
initiated in patients treated or about to begin treatment with a
statin.
Health care professionals should be aware that the use of Ezetrol®
(ezetimibe) in combination with a statin is contraindicated in patients
with active liver disease or unexplained persistent elevations of liver
transaminases.
Care should be exercised in the use of Ezetrol® (ezetimibe) in
patients with active liver disease or unexplained persistent elevations
of liver transaminases.
Adverse pancreatic events:
Physicians should consider the diagnosis of pancreatitis in patients
who develop sudden acute abdominal pain during therapy with Ezetrol®
(ezetimibe).
Suspected interaction between Ezetrol® (ezetimibe) and warfarin:
Additional International Normalized Ratio (INR) measurements are
recommended in patients treated with warfarin, and in whom Ezetrol®
(ezetimibe) is initiated.
-------snip--------- |
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Rita
medicine forum Guru Wannabe
Joined: 06 Jun 2005
Posts: 180
|
| Posted: Sat Jun 25, 2005 11:31 am Post subject:
Re: New "Double" Statin Drug
|
|
|
On 25 Jun 2005 03:09:26 -0700, "zee" <outrider@despammed.com> wrote:
| Quote: | Rita wrote:
On Fri, 24 Jun 2005 13:45:43 -0700, "Robert" <Robertitsme@hotmail.com
wrote:
"Rita" <nitany_98@yahoo.com> wrote in message
news:h5mob1tglq086ci33vuur4rv111oig0403@4ax.com...
Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
I seriously doubt that people are running to their doctor for any statins.
Most people really don't care about their cholesterol as much as doctors do.
People in general are resistant to taking a daily medication with side
effects and that goes for blood pressure and anything else.
The ones that usually run to their doctor are the ones already taking a
medicine and they hate it. They feel it stinks and maybe the newer one is
better.
Then the drug companies are wasting their money on the TV ads?
Somehow I doubt that. They are pretty canny in financial matters.
Rita
I don't suppose any of the following information was included in the
advertisement for VYTORIN...
The ad I saw mentioned possible side effects of |
liver and muscle pain and weakness. The TV ads always
do include a quickly read "disclaimer" of that limited
nature. Meanwhile showing visual images of happy, healthy
people who have benefited from the drug:) As they say,
one image is worth a thousands words. |
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outrider
medicine forum Guru
Joined: 28 Apr 2005
Posts: 1155
|
| Posted: Sat Jun 25, 2005 1:12 pm Post subject:
Re: New "Double" Statin Drug
|
|
|
Rita wrote:
| Quote: | On 25 Jun 2005 03:09:26 -0700, "zee" <outrider@despammed.com> wrote:
Rita wrote:
On Fri, 24 Jun 2005 13:45:43 -0700, "Robert" <Robertitsme@hotmail.com
wrote:
"Rita" <nitany_98@yahoo.com> wrote in message
news:h5mob1tglq086ci33vuur4rv111oig0403@4ax.com...
Saw an ad on TV today for a new drug that contains simvastatin
as in Zocor and another statin as well. The pitch was that
one of them lowers cholesterol caused by diet and the other
lowers cholesterol as a result of heredity. Thus a double
whammy.
It irritated me so much to see statins advertised on television
that I failed to get the name of the other drug.
I expect these ads will send many running to their doctors and
asking for them. I've always thought advertising prescription
drugs to the general public is very, very wrong.
I seriously doubt that people are running to their doctor for any statins.
Most people really don't care about their cholesterol as much as doctors do.
People in general are resistant to taking a daily medication with side
effects and that goes for blood pressure and anything else.
The ones that usually run to their doctor are the ones already taking a
medicine and they hate it. They feel it stinks and maybe the newer one is
better.
Then the drug companies are wasting their money on the TV ads?
Somehow I doubt that. They are pretty canny in financial matters.
Rita
I don't suppose any of the following information was included in the
advertisement for VYTORIN...
The ad I saw mentioned possible side effects of
liver and muscle pain and weakness. The TV ads always
do include a quickly read "disclaimer" of that limited
nature. Meanwhile showing visual images of happy, healthy
people who have benefited from the drug:) As they say,
one image is worth a thousands words.
|
Pharmaceutical companies used to employ people with English and
Journalism degrees for their marketing departments. People who could
write and communicate well. There are still *some* of those people, but
the preference now is people who have worked in advertising and
marketing with Big Oil, Big Tobacco, and people with psychology
degrees.
The consumer who is frightened and who wants, after all, to do his/her
best to stay healthy sees those ads and gets the message: the risks if
any are rare. The beneifts; good health, glowing good looks, an
enviable lifestyle, is the primary outcome.
Analysis here of the DTCA situation. Why they do it, what it costs us:
Dr. Peter Mansfield heads Healthy Skepticism, an adwatch non-profit OUt
of Adelaide University in Australia. Healthy Skepticism website exposes
adverisisng distortions throughout the industry. HS also archives North
American information:
http:www.healthyskepticism.org
Full BMJ articles on DTCA and responding letters:'
http://bmj.bmjjournals.com/cgi/content/full/330/7481/5
Articles separately:
Direct to Consumer Advertising by Peter Mansfield:
http://bmj.bmjjournals.com/cgi/content/full/330/7481/5?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&author1=mintzes&andorexactfulltext=and&searchid=1119711118273_4331&stored_search=&FIRSTINDEX=0&sortspec=relevance&resourcetype=1
PRIMARY CARE:
Barbara Mintzes, Morris L Barer, Richard L Kravitz, Arminée Kazanjian,
Ken Bassett, Joel Lexchin, Robert G Evans, Richard Pan, and Stephen A
Marion
Influence of direct to consumer pharmaceutical advertising and
patients' requests on prescribing decisions: two site cross sectional
survey
http://bmj.bmjjournals.com/cgi/content/full/324/7332/278?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&author1=mintzes&andorexactfulltext=and&searchid=1119711118273_4331&stored_search=&FIRSTINDEX=0&sortspec=relevance&resourcetype=1
EDUCATION AND DEBATE:
Barbara Mintzes
For and against: Direct to consumer advertising is medicalising normal
human experience: For
BMJ, Apr 2002; 324: 908 - 909
http://bmj.bmjjournals.com/cgi/content/full/324/7342/908?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&author1=mintzes&andorexactfulltext=and&searchid=1119711118273_4331&stored_search=&FIRSTINDEX=0&sortspec=relevance&resourcetype=1
Two copyright free posters about DTCA from the Canadian Women's Health
Network:
http://www.whp-apsf.ca/pdf/whpDTCA2_ad.pdf
http://www.whp-apsf.ca/pdf/whpDTCA_ad.pdf
Zee |
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Rita
medicine forum Guru Wannabe
Joined: 06 Jun 2005
Posts: 180
|
| Posted: Sat Jun 25, 2005 1:25 pm Post subject:
Re: New "Double" Statin Drug
|
|
|
On 25 Jun 2005 08:12:49 -0700, "zee" <outrider@despammed.com> wrote:
| Quote: |
Pharmaceutical companies used to employ people with English and
Journalism degrees for their marketing departments. People who could
write and communicate well. There are still *some* of those people, but
the preference now is people who have worked in advertising and
marketing with Big Oil, Big Tobacco, and people with psychology
degrees.
The consumer who is frightened and who wants, after all, to do his/her
best to stay healthy sees those ads and gets the message: the risks if
any are rare. The beneifts; good health, glowing good looks, an
enviable lifestyle, is the primary outcome.
I believe ads for prescription drugs should be banned in |
the general media.
There is simply no way for the public to evaluate such
drugs. Even reading the disclaimers on the packaging
does not tell you the relative risk.
But the drug companies are a powerful lobby and got the law
changed to allow this advertising.
And the ads work. People will buy a far more widely
advertised allergy drug than the cheap and just as effective
generic.
While not everyone is concerned about cholesterol, I think
sufficient numbers will ask their doctor about these drugs
to make the expensive TV ads worthwhile. And the more a drug
is touted, the less resistance doctors show to going along with
popular demand. |
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Guest
|
| Posted: Sat Jun 25, 2005 1:53 pm Post subject:
Re: New "Double" Statin Drug
|
|
|
Rita wrote:
[snip]
| Quote: | And the ads work. People will buy a far more widely
advertised allergy drug than the cheap and just as effective
generic.
|
I want Progenitorivox!
To see the "ad", go to prescriptionforchange.org
Or http://humor.about.com/od/animatedwebtoons/v/ds031005.htm
"Side effects include constipation, male lactation, and rust-colored
urination."
"If death occurs, discontinue use of Progenitorivox immediately. If
symptoms persist, consult your physician." |
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outrider
medicine forum Guru
Joined: 28 Apr 2005
Posts: 1155
|
| Posted: Sat Jun 25, 2005 3:43 pm Post subject:
Re: New "Double" Statin Drug
|
|
|
Apologies; the poster links don't seem to work. I'll get it sorted.
Presently DTCA is illegal in Canada. Pharma finds looholes, and there
is a lot of "leak" across the border as we get US magazines,
newspapers, and television. (We know a lot about you...!)
The home link on this site will take you to many DTCA rticles, and many
articles on women's health issues. Most are academic, some popular
press.
http://www.whp-apsf.ca/en/documents/doc_index.html
And a sister site, where you will find more women's health articles,
including on osteoporosis:
http://www.cwhn.ca
~~~~~~~~~~~~~~~Zee
Rita wrote:
| Quote: | On 25 Jun 2005 08:12:49 -0700, "zee" <outrider@despammed.com> wrote:
Pharmaceutical companies used to employ people with English and
Journalism degrees for their marketing departments. People who could
write and communicate well. There are still *some* of those people, but
the preference now is people who have worked in advertising and
marketing with Big Oil, Big Tobacco, and people with psychology
degrees.
The consumer who is frightened and who wants, after all, to do his/her
best to stay healthy sees those ads and gets the message: the risks if
any are rare. The beneifts; good health, glowing good looks, an
enviable lifestyle, is the primary outcome.
I believe ads for prescription drugs should be banned in
the general media.
There is simply no way for the public to evaluate such
drugs. Even reading the disclaimers on the packaging
does not tell you the relative risk.
But the drug companies are a powerful lobby and got the law
changed to allow this advertising.
And the ads work. People will buy a far more widely
advertised allergy drug than the cheap and just as effective
generic.
While not everyone is concerned about cholesterol, I think
sufficient numbers will ask their doctor about these drugs
to make the expensive TV ads worthwhile. And the more a drug
is touted, the less resistance doctors show to going along with
popular demand. |
|
|
| Back to top |
|
|
Robert
medicine forum Guru
Joined: 28 Apr 2005
Posts: 1700
|
| Posted: Sat Jun 25, 2005 5:55 pm Post subject:
Re: New "Double" Statin Drug
|
|
|
"zee" <outrider@despammed.com> wrote in message people,
The consumer who is frightened and who wants, after all, to do his/her
best to stay healthy sees those ads and gets the message: the risks if any
are rare. The beneifts; good health, glowing good looks, an
enviable lifestyle, is the primary outcome.
And you are here to frighten everyone into not taking the drug by implying
that everyone gets AE and mentioning all the deadly consequences as though
they are everyday.
You have an English background? Oh, that's right you are a journalist. |
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listener
medicine forum Guru
Joined: 05 May 2005
Posts: 617
|
| Posted: Sat Jun 25, 2005 6:17 pm Post subject:
Re: New "Double" Statin Drug
|
|
|
"Robert" <Robertitsme@hotmail.com> wrote in
news:0JudnWd_0dh-KyDfRVn-pg@got.net:
| Quote: |
"zee" <outrider@despammed.com> wrote in message people,
The consumer who is frightened and who wants, after all, to do his/her
best to stay healthy sees those ads and gets the message: the risks if
any are rare. The beneifts; good health, glowing good looks, an
enviable lifestyle, is the primary outcome.
And you are here to frighten everyone into not taking the drug by
implying that everyone gets AE and mentioning all the deadly
consequences as though they are everyday.
You have an English background? Oh, that's right you are a journalist.
|
Isn't it obvious to you that, as far as zee is concerned, any little ache
or pain or memory slip is statin-related? And you can forget about testing.
Most of the time tests will not show statin-relained AE, as far as she is
concerned. Doctors don't care, hospitals don't care, pharma doesn't care.
It's an extremely bleak, cynical world that she inhabits. She just wants to
help people.
L. |
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