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Beware of the cereal killers, says consumer group
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NoOption5L@aol.com
medicine forum beginner


Joined: 18 Aug 2005
Posts: 32

PostPosted: Fri Jul 21, 2006 1:24 am    Post subject: Re: Beware of the cereal killers, says consumer group Reply with quote

TC wrote:


No doubt about it. Most "cereal" and I use that term loosely, is crap.
And worse, this "cereal" is most often stocked on the lower shelves in
grocery stores -- the perfect height for little kids to see the
colorful cartoon-type characters that nearly always adorn the boxes.
This type of marketing, IMO, is totally despicable! And sadly, many
parents are either clueless about nutrition or just plain lazy and
won't stand up against their kids demands to buy this junk.

Patrick


http://icwales.icnetwork.co.uk/0100news/0200wales/tm_objectid=17407469&method=full&siteid=50082&headline=beware-of-the-cereal-killers-says-consumer-group-name_page.html

Quote:
Jul 19 2006

Western Mail

BREAKFAST cereals can conceal as much sugar as a chocolate bar, a
consumer group warns today.

The researchers from Which? also said that cereals' healthy image may
be hiding high fat and salt content.

More than three-quarters of the 275 cereals tested by the consumer
group had high sugar levels, rising to 88% of the 52 products
specifically targeted at children.

A fifth (19%) of all cereals tested had high levels of salt and 7%
contained high levels of saturated fat.

Asda and Morrisons' own- brand Golden Puffs were the worst offenders
for sugar at a massive 55g per 100g of the cereal.


Kellogg's Coco Pop Straws had 34g of sugar per 100g - comparable to a
two-finger Kit Kat.


And some puffed wheat cereals had more sugar per 100g than a Toffee
Crisp.


Jordan's Crispy Nut Four Combo had the highest fat content at 28.5g per
100g - the same amount per serving as a McDonald's McBacon Roll.


Kellogg's All-Bran and Morrisons' Right Balance had the highest amount
of salt per suggested portion size.


And Sainsbury's Crunchy Oat Cereal had 20.3g of fat per 100g - nearly
as much as the chain's thick pork sausages, Which? said.


Of the cereals aimed at children, the worst offenders were Quaker Oatso
Simple Kids, Kellogg's Coco Pops Straws and Mornflake Pecan and Maple
Crisp.


They would all get "red lights" for sugar content under the Food
Standards Agency's new labelling scheme.


Which? researchers found little improvement compared with its 2004
study of 100 cereals.


The consumer group is calling on manufacturers to cut down on salt,
saturated fat and sugar in breakfast cereals.


Which? chief policy adviser Sue Davies said, "At a time when there is
growing concern about childhood obesity and diet-related disease in
general, it is simply not good enough that cereals marketed directly at
children were among the worst offenders for sugar and for some in
salt."


The consumer group's researchers surveyed 275 different types and
flavours of cereals from leading brands and the UK's four largest
supermarket chains. They looked at the amounts of sugar, salt and fat
per 100g and compared these with Food Standards Agency guidelines to
work out high, medium and low content.


Lindsey Kearton, a senior policy officer for the Welsh Consumer
Council, which is backing the FSA traffic light labelling plans, said,
"People are unaware breakfast cereals can contain quite high levels of
sugar and salt.


"It is therefore important that we have a good labelling system so
people can easily check how much sugar is in a product without having
to have a degree in maths to calculate what proportion of their daily
recommended allowance it makes up.


"If we had a traffic light labelling system parents would easily be
able to make a decision about whether they wanted to give a particular
cereal, or other food product, to their children."


Ms Kearton added that there was a case for food manufacturers to start
to reduce the amount of sugar in breakfast cereals.


But she said sugar should not be replaced by artificial sweet- eners
and other chemical ingredients.

**********

TC
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Mr-Natural-Health
medicine forum Guru


Joined: 01 May 2005
Posts: 1807

PostPosted: Thu Jul 20, 2006 4:16 pm    Post subject: Re: Beware of the cereal killers, says consumer group Reply with quote

Could you repeat that again, except this time in plain English?
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TC
medicine forum Guru


Joined: 02 May 2005
Posts: 1814

PostPosted: Thu Jul 20, 2006 1:49 pm    Post subject: Re: Beware of the cereal killers, says consumer group Reply with quote

Mr. Natural-Health wrote:
Quote:
Could you repeat that again, except this time in plain English?

Go to school, moron.
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Mr-Natural-Health
medicine forum Guru


Joined: 01 May 2005
Posts: 1807

PostPosted: Wed Jul 19, 2006 9:45 pm    Post subject: Re: Beware of the cereal killers, says consumer group Reply with quote

Could you repeat that again, except this time in plain English?
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TC
medicine forum Guru


Joined: 02 May 2005
Posts: 1814

PostPosted: Wed Jul 19, 2006 9:12 pm    Post subject: Beware of the cereal killers, says consumer group Reply with quote

http://icwales.icnetwork.co.uk/0100news/0200wales/tm_objectid=17407469&method=full&siteid=50082&headline=beware-of-the-cereal-killers-says-consumer-group-name_page.html

Jul 19 2006




Western Mail


BREAKFAST cereals can conceal as much sugar as a chocolate bar, a
consumer group warns today.

The researchers from Which? also said that cereals' healthy image may
be hiding high fat and salt content.

More than three-quarters of the 275 cereals tested by the consumer
group had high sugar levels, rising to 88% of the 52 products
specifically targeted at children.

A fifth (19%) of all cereals tested had high levels of salt and 7%
contained high levels of saturated fat.

Asda and Morrisons' own- brand Golden Puffs were the worst offenders
for sugar at a massive 55g per 100g of the cereal.


Kellogg's Coco Pop Straws had 34g of sugar per 100g - comparable to a
two-finger Kit Kat.


And some puffed wheat cereals had more sugar per 100g than a Toffee
Crisp.


Jordan's Crispy Nut Four Combo had the highest fat content at 28.5g per
100g - the same amount per serving as a McDonald's McBacon Roll.


Kellogg's All-Bran and Morrisons' Right Balance had the highest amount
of salt per suggested portion size.


And Sainsbury's Crunchy Oat Cereal had 20.3g of fat per 100g - nearly
as much as the chain's thick pork sausages, Which? said.


Of the cereals aimed at children, the worst offenders were Quaker Oatso
Simple Kids, Kellogg's Coco Pops Straws and Mornflake Pecan and Maple
Crisp.


They would all get "red lights" for sugar content under the Food
Standards Agency's new labelling scheme.


Which? researchers found little improvement compared with its 2004
study of 100 cereals.


The consumer group is calling on manufacturers to cut down on salt,
saturated fat and sugar in breakfast cereals.


Which? chief policy adviser Sue Davies said, "At a time when there is
growing concern about childhood obesity and diet-related disease in
general, it is simply not good enough that cereals marketed directly at
children were among the worst offenders for sugar and for some in
salt."


The consumer group's researchers surveyed 275 different types and
flavours of cereals from leading brands and the UK's four largest
supermarket chains. They looked at the amounts of sugar, salt and fat
per 100g and compared these with Food Standards Agency guidelines to
work out high, medium and low content.


Lindsey Kearton, a senior policy officer for the Welsh Consumer
Council, which is backing the FSA traffic light labelling plans, said,
"People are unaware breakfast cereals can contain quite high levels of
sugar and salt.


"It is therefore important that we have a good labelling system so
people can easily check how much sugar is in a product without having
to have a degree in maths to calculate what proportion of their daily
recommended allowance it makes up.


"If we had a traffic light labelling system parents would easily be
able to make a decision about whether they wanted to give a particular
cereal, or other food product, to their children."


Ms Kearton added that there was a case for food manufacturers to start
to reduce the amount of sugar in breakfast cereals.


But she said sugar should not be replaced by artificial sweet- eners
and other chemical ingredients.

**********

TC
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